We believe in smart, creative ideas that generate results. Bringing together strategy, technology, and design we craft the best experiences.
Let’s make something magical together
We believe in smart, creative ideas that generate results. Bringing together strategy, technology, and design we craft the best experiences.
Let’s make something magical together
Neziak is the reverse of the word Kaizen (改善). A Japanese word means “change for better”. But it goes a little beyond that, it’s a philosophy.
While commonly regarded as a management philosophy, Kaizen it’s actually much more than that. You first have to see that it isn’t a vague notion about improving yourself. It’s an extremely sophisticated and nuanced way to look at life.
To take one example out of the above 10 principles, I find it especially insightful to ask “Why?” multiple times to get to the root of an issue. Suppose I’m thinking about going on a new diet I read about. I’ll ask myself “Why?” The answer might be, “So I can lose 15 pounds.” Then I’ll ask, “Why do I want to lose this weight?” The answer to this might be, “So I can feel and look better.”At this point, it may seem silly to keep asking why but, why not? I might then find out something, such as “So I can have more energy to accomplish more and hopefully be around longer to spend time with my family.”
On the other hand, I might find that the answer is less compelling. If my main motivation for going on the diet is that other people at the office are doing it, I might decide to opt out. Asking yourself questions helps you understand your own motivations. You may not always need to literally ask “Why?” five times, but you can often learn something by asking it at least two or three.
“ We believe in constant improvement as an especial step to deliver the best experiences and products. Applying Kaizen, we can deliver the best products quicker, making small improvements every day. “