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OUR THOUGHTS ON THINGS

NZK Blog Feed

Discover what leading brands are doing differently and how you can apply these insights to rejuvenate your brand's identity today.

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Breaking the Mold: How Top Brands are Redefining the Branding Game

Discover what leading brands are doing differently and how you can apply these insights to rejuvenate your brand's identity today.

Product Design and UX: Beyond the Buzzwords

Unravel the intertwined worlds of Product Design and UX. Explore their shared focus, distinct nuances, and the pivotal roles they play in...

Creative Branding Experiment: If Famous Movies Were Brands

Ever wondered what your favourite movies would look like if they traded their Hollywood Boulevard stars for branding and business plans?

Start with Why: The Golden Circle, Celery Tests, The Split & More

The golden circle, the celery test and other key takeaways from this influential book to help you apply these principles in your own context.

The Future of Product Design: Unveiling Technological Marvels & Apple Vision Pro

Embark on a journey into the future of product design, exploring the impact of emerging technologies such as augmented reality (AR), virtual reality (VR), and the Internet of Things (IoT).

Branding & Product Design that Wins Hearts for Gen Z

Dive headfirst into the colourful world of Gen Z consumers, uncovering their desires, preferences, and secrets to capture their attention.

Launch Your MVP Faster with AI

Discover how AI-powered tools can expedite your MVP development process, automate tasks, and provide valuable insights.

Design Thinking Innovation: Unleashing Creativity with a Twist

Design thinking is not just another buzzword—it's a powerful approach that ignites innovation and problem-solving in product design and branding.

The Power of Emotional Design: Connecting Through Emotions

In this blog post, we'll dive into the fascinating world of emotional design, exploring its significance, benefits, and how it can elevate your brand's success. So buckle up and get ready for a journey that will tug at your ❤️ heartstrings!

Unleashing the Power of Great UI Design: A Game-Changer for Your Digital Product

By harnessing the power of UI design, you can create extraordinary digital products that users will love and competitors will envy.

Target Audience Research for Brands, Digital Products, and Services.

Today it's more important than ever to create products and services that meet the needs and expectations of your target audience.

Measuring Branding and Its Impact

In this blog, we will explore the different ways in which branding can be measured, and how it affects sales, client satisfaction, and customer loyalty and advocacy.

Navigating culture sensitivity when designing a brand’s visual identity

In this blog post, we’ll dive deeper into the importance of cultural sensitivity when creating a brand identity, and how you can learn to distinguish between appropriation and inspiration.

Human-centred Design – Let’s Talk About It!

In this blog, we will discuss the importance of human-centred design and how it’s essential when designing digital apps and products.