Branding & Product Design that Wins Hearts for Gen Z

1 July 2023  —  ⏳ 7 min read
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By @estyhimself

Generation Z, the digital natives and trendsetters of our time, hold the key to the future of branding and product design. In this blog, we dive headfirst into the colourful world of Gen Z consumers, uncovering their desires, preferences, and secrets to capturing their attention. From authentic marketing to social media prowess, we’ll explore how brands can navigate the attention economy and create meaningful connections with this dynamic generation.

💝 Get ready to discover the art of winning the hearts of Gen Z with a sprinkle of humour along the way!

Understanding Gen Z: The Game Changers

Imagine stepping into the shoes of a Gen Z consumer – a world where social media platforms reign supreme, authenticity is everything and social responsibility is a must. Gen Z craves experiences that reflect their values, celebrate diversity, and empower them to make a difference.

To capture their attention, brands must tap into the pulse of this generation and design products and brand experiences that resonate on a deeper level.

Cracking the Gen Z Code:

🥇 Authenticity Wins Gold Medals: Gen Z can spot a fake from miles away. Embrace authenticity in your brand’s messaging, visuals, and actions. Ditch the airbrushed perfection and showcase the real deal. Let your brand’s quirks and imperfections shine – it’s what makes you relatable and lovable.
Mastering the Social Media Playground: Instagram, TikTok, Snapchat – Gen Z’s digital playgrounds are constantly evolving. Stay ahead of the game by understanding their preferred platforms, creating engaging content, and leveraging the power of influencers. But remember, it’s not just about being present – it’s about creating experiences worth sharing.

👀 Attention is Currency in the Attention Economy: Gen Z’s attention span is as short as a Snapchat story. Grab their attention quickly and keep it with captivating visuals, interactive experiences, and snackable content. Be bold, be memorable, and be ready to adapt to their ever-changing preferences.

🌿 Purpose-Driven Brands Take Center Stage: Gen Z craves purpose and meaning. Align your brand with a cause, champion sustainability, and make a positive impact on the world. Let your brand be a catalyst for change and watch Gen Z rally behind you.

🦄 Embracing Inclusivity and Diversity: Gen Z celebrates diversity and demands inclusivity. Reflect on their values by showcasing diverse representations in your branding and product design. Let your brand be a safe haven where everyone feels seen, heard, and valued.

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Examples of Gen Z Champions

Let’s take a peek at brands that have won the hearts of Gen Z with their innovative approaches:


  • Ben & Jerry’s: A purpose-driven ice cream brand that not only creates delicious flavours but also takes a stance on social and environmental issues, making Gen Z feel like they’re part of a movement.

  • Fenty Beauty: Rihanna’s beauty brand that revolutionized the makeup industry by offering a wide range of inclusive shades, catering to diverse skin tones.

  • Nike: Known for its innovative sportswear and iconic marketing campaigns, Nike has positioned itself as a brand that champions individuality, empowerment, and social change. Through collaborations with influential athletes and its commitment to inclusivity, Nike resonates strongly with Gen Z consumers.

  • Spotify: With its personalized music streaming platform, Spotify has become a go-to destination for Gen Z’s music consumption. The brand’s focus on curating customized playlists, supporting emerging artists, and fostering community engagement has made it a favourite among the younger generation.

  • Lush: This cosmetics brand has built a strong presence among Gen Z through its handmade, cruelty-free, and environmentally friendly products. Lush’s focus on transparency, social activism, and engaging in conversations about important issues resonates deeply with the values of Gen Z consumers.

To thrive in the world of Gen Z, brands must embrace the power of authenticity, social media, purpose, and inclusivity. By understanding their desires, navigating the attention economy, and designing products and experiences that align with their values, you can create a bond that withstands the test of trends.

So, gear up, unleash your creativity, and embark on the journey of branding and product design that captures the hearts and minds of Generation Z.

Happy branding & product building in the Gen Z playground!

If you are keen to learn more, I found this blog very handy. If you are keen on more blogs like this, visit our blog page. 😎

About the author

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Esteban Garcia Romero

AKA @estyhimself

The 🇳🇿 New Zealand-based 📱product designer, 🎨 graphic artist & 🏔️ adventure seeker from 🇨🇴 Colombia. Esty is the product design lead for the data science company Parrot Analytics. He’s also the director of Neziak Design Studio and artist & curator for Neziak Creative Collective.

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