Creative Branding Experiment: If Famous Movies Were Brands
By @estyhimself
🥋 Strap in as it is time for a creative blog this time! Have you ever wondered what your favourite movies would look like if they traded their Hollywood Boulevard stars for logos and business plans? Put down that popcorn and pick up a notepad; we’re about to rewrite some scripts!
Introduction: No Ticket Needed 🎟️
Do you know what movies are excellent at? Storytelling, duh! They grip us, shake us, and occasionally leave us sobbing into our overpriced movie snacks. But what if these timeless tales broke out of their silver screens and into the marketplace? Like, what if Darth Vader traded his lightsaber for an iPad to run his tech startup? I can already hear him say, “I find your lack of Wi-Fi disturbing.”
Today, we’re merging Tinseltown with the branding world. It’s the ultimate crossover episode featuring Star Wars, The Godfather, Mission Impossible, Avatar, and The Lord of the Rings.
Star Wars: Not Your Grandpa’s Tech Startup
Galactic Offerings & Value Proposition
Could you imagine if Star Wars were a tech startup? We’re not talking about your average ‘let’s-make-another-useless-app’ kind of startup; we mean a business that makes Elon Musk’s rockets look like fireworks. With a tagline like “Innovation at light speed,” Star Wars Tech would have us shuttling to Mars for lunch breaks.
Hitting the Target Audience Faster than a Speeding Millennium Falcon
Star Wars Tech’s marketing would focus on millennials and Gen Z folks, the ones who believe travelling to space should be as easy as summoning an Uber. You can bet they’d have Neil DeGrasse Tyson as their brand ambassador, explaining quantum mechanics like he’s telling bedtime stories.
The Godfather: From Mafia to Margherita
Core Offerings & Value Proposition
The Godfather as a pizzeria? “Leave the gun; take the cannoli,” takes on a whole new meaning. Their tagline would be “A slice you can’t refuse,” and boy, would you not want to! These guys would redefine the term “family recipe.”
Sicilian SEO & Saucy Strategies
Who’d say no to a Corleone? Marketing would include heartwarming stories about Grandma Corleone’s secret tomato sauce, probably with a dash of “if I tell you, I’d have to kill you.”
Avatar: Turning Eco-Tourism Into an Out-of-Body Experience
Core Offering & Value Proposition
Move over, glamping. Avatar’s eco-tourism brand would be about connecting your soul with nature. You thought your last vacation was transformative? Try flying on a dragon-like creature after that mindfulness seminar.
Target Audience & Naturally Organic Strategies
With blog content like “10 Pandoras You Must Visit in Your Lifetime,” who wouldn’t be hooked? They’d target anyone who thinks nature is the best influencer.
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The Lord of the Rings: Take a Hike, Literally
Core Offering & Value Proposition
Ever wanted to tackle Mount Everest but felt your gear wasn’t quite “epic” enough? Enter “Epic Gear for Epic Journeys.” Their hiking boots wouldn’t just be waterproof; they’d be lava-proof.
Target Audience & Tolkien-Esque Tone
If you consider “adventure” your middle name and you know Elvish, then this brand is for you. Their blogs would have titles like “How to Dress for Success in Mordor: A Guide to Heat-Resistant Fabrics.”
Mission Impossible: Your Next Team-Building Trip Could Use Some Explosives
Core Offering & Value Proposition
Think your office team-building exercises are tough? Try disarming a digital bomb while solving riddles. “Making the impossible possible, one team at a time,” would be their tagline, and trust me, PowerPoint presentations would be the least of your worries.
Target Audience & No-Sweat Strategies
This consultancy wouldn’t be for the faint-hearted. Imagine an SEO-optimized whitepaper titled “How to Boost Team Morale and Disable a Time Bomb in 5 Easy Steps.” Talk about multi-tasking!
Conclusion: It’s a Wrap!
From galaxies far, far away to the pizza ovens of Sicily, these famous movies turned brands teach us one thing: storytelling isn’t limited to the silver screen. It’s an art, a business strategy, and sometimes, a slice of pizza you can’t refuse.
So next time you’re enjoying these cinematic masterpieces, remember: whether it’s a Hollywood script or a business plan, the essence remains the same—great stories sell. And that, my friends, is what you call a blockbuster deal!
So go ahead, cue the credits and roll the outtakes, but always remember—the story isn’t over; it’s just getting a sequel in the boardroom. Thanks for tuning in and if you are keen on more blogs, Go here!
WAIT. If you want to figure it the reverse of this experiment, check this out! 😂
About the author
Esteban Garcia Romero
AKA @estyhimself
The 🇳🇿 New Zealand-based 📱product designer, 🎨 graphic artist & 🏔️ adventure seeker from 🇨🇴 Colombia. Esty is the product design lead for the data science company Parrot Analytics. He’s also the director of Neziak Design Studio and artist & curator for Neziak Creative Collective.
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